商品敘述：

In 2012, Hennes & Maurtiz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion and operating profits were $3.3 billion. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the past decade, H&M had passed Gap in sales, but the company had failed to keep up with Inditex''s growth and its Spanish rival had larger sales and greater profitability than H&M. H&M had also lagged behind Inditex in supply pipeline speed, brand diversification, online retail presence, and expansion into China. Meanwhile, the world''s leading hypermarket chains, including Wal-Mart and Tesco, were making significant headway in apparel and challenge H&M''s basic clothing segment.
In 2012, CEO Karl-Johan Persson, grandson of the company''s founder Erling Persson, promised increased expansion into underdeveloped markets, a stronger push to online retailing, and the launch of a major new retail brand. Whether Persson''s plans were enough to catch up with Inditex remained to be seen.

涵蓋領域：

Supply chain strategies;Supply chain management;Corporate strategy;Decision making;Competitive strategy;Strategy

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